Press Room

Summer Holiday Plans Drive Growth In Online Travel Entities

– Multi-Category Travel sector attracted an additional 550,000 unique audience
– Airline and Hotel Information entities grow during October
– News sites see positive results – 9 out of top 10 report increases

Sydney, Australia – 28 November 2016: As the Christmas season approaches, Australians looked to plan their holidays online during October, with increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).

The Multi-Category Travel sub-category attracted an additional 550,000 people compared to the previous month, to reach a unique audience of 10.9 million. TripAdvisor leads with an 8% increase to reach 5.5 million. Virgin Travel and Webjet saw increases of 6% reaching unique audiences of 2.4 million and 1.8 million respectively, and Flight Centre had a healthy increase of nearly 17%.

The Airlines sub-category saw increases with Qantas growing by 13% to reach 3.8 million unique audience, Virgin Australia reaching 2.3 million (+6%) and Jetstar 2.2 million (+17%).

Hotel Information entities also saw significant uplift in unique audience numbers with Airbnb reaching 1.6 million (+34%), Hotels.com 1 million (+25%) and Stayz increasing by 21%.

Current Events & Global News

News sites saw positive results during October, with 9 of the top 10 sites ranked by unique audience reporting growth. News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.5 million.

ABC News lifted to second place with a sizeable unique audience increase of 15% to reach 4.6 million and Nine.com.au ranked third with a unique audience of 4.5 million, a 7% increase. Smh.com.au moved to fourth place with a unique audience of 4.2 million (+3%).

Daily Mail Australia and Yahoo7 news retained their 5th and 6th positions in the rankings with increases of 8% and 14% respectively. The Herald Sun jumped to 7th place overall with a 17% increase.

The Guardian moved to 8th place in the rankings during October and The Age to 9th.  BBC moved back into the rankings in 10th place.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, OCTOBER 2016

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

news.com.au

5,519

44

12

01:51:44

ABC News Websites

4,643

22

9

00:41:22

nine.com.au

4,533

39

12

01:33:17

smh.com.au

4,169

26

10

01:01:12

Daily Mail Australia

3,149

21

11

00:30:03

Yahoo7 News Websites

2,827

14

8

00:19:21

Herald Sun

2,506

13

7

00:30:20

The Guardian

2,356

16

13

00:52:50

The Age

2,333

31

12

00:53:29

BBC

2,158

27

9

00:46:41

Source: Nielsen Digital Ratings (Monthly) – October 2016

For further information, contact:
Nielsen
Jackie Helliker
T: + 61 403 074 864
E: jackie.helliker@nielsen.com

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  

Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

For further information please contact:

Jackie Helliker
Nielsen
T: + 61 403 074 864 
E: jackie.helliker@nielsen.com