Press Room

12.7M Australians 18+ Accessed Social Networking Via a Smartphone

·         Time per person on social networking via a smartphone up 1 hour
·         News.com.au retained top spot in the News rankings
·         International news entities increased unique audiences
·         BBC increased unique audience by 16%

Sydney, Australia – 23 June 2017: More than 90% of Australians aged 18+ engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.

12.7 million Australians 18+ accessed a social networking site or app via a smartphone device during the month and the average time per person increased by one hour during May 2017 compared to the previous month.

TOP 5 BY TOTAL UNIQUE AUDIENCE, SOCIAL NETWORKING BRANDS, MAY 2017

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

Facebook

16,193

116

96

14:29:16

Instagram

8,573

5

29

02:29:28

LinkedIn

7,038

6

7

00:16:34

Twitter

6,161

7

12

01:08:32

Pinterest

6,106

4

7

00:46:16

Source: Nielsen Digital Ratings (Monthly) – May 2017

CURRENT EVENTS AND GLOBAL NEWS
The current events and global news sub-category was steady overall with some movement in the top ten rankings. Five out of the top ten increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16%) to move to seventh place, up three spots.

Major international news events during May contributed to notable increases in unique audiences to many of the international news entities.

News.com.au retained top position in with a unique audience of 5.8 million (-4%). Nine.com.au moved up from third to second place with a unique audience of 4.7 million (0.6%) and ABC News websites moved to third spot (4.6 million, -6%).

Smh.com.au (3.8 million, -7%), Daily Mail Australia (3.1 million, +5%) and The Guardian (2.9 million, +0.5%) retained their fourth, fifth and sixth positions respectively.

Yahoo 7 News moved to eighth (2.5 million, -11%), The Daily Telegraph retained their ninth position (2.4 million, +3%) and the Herald Sun moved to tenth (2.3 million, -6%).

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUBCATEGORY, MAY 2017

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

news.com.au

5,783

49

14

01:03:01

nine.com.au

4,727

38

13

01:10:26

ABC News Websites

4,613

22

9

00:28:14

smh.com.au

3,804

32

12

00:49:16

Daily Mail Australia

3,064

21

12

00:35:17

The Guardian

2,926

14

9

00:31:21

BBC

2,598

23

11

01:01:10

Yahoo7 News Websites

2,512

14

10

00:18:41

The Daily Telegraph

2,422

13

8

00:27:51

Herald Sun

2,316

20

10

00:36:13

Source: Nielsen Digital Ratings (Monthly) May 2017

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  

Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

For further information please contact:

Jackie Helliker
Nielsen
T: + 61 403 074 864 
E: jackie.helliker@nielsen.com