Press Room

News Sites Steady in December Digital Ratings, While Retail Booms

– News.com.au retains top place in Nielsen digital news rankings
 – Strong growth in unique audiences to department store and retailer websites
 – Westfield, Super Cheap Auto and Liquorland among the biggest growth players

Sydney, Australia – 23 January 2017: As the year drew to a close and Christmas loomed, more consumers turned to the Internet to visit retail-related sites, according to December data released today by Nielsen.

Nielsen Digital Ratings (Monthly) reported strong month-on-month growth in unique audiences during December 2016. This was especially true for major retailers such as David Jones (+50%) and Myer (+31%).

Looking across all websites with a unique audience greater than one million, Westfield (+85%), Super Cheap Auto (+75%) and Liquorland (+60%) reported the highest percentage growth in unique audiences when comparing December 2016 to the prior month.

Strong growth in unique audiences from smartphone devices contributed heavily to overall uplift in audiences to these retail-related brands.

Current Events and Global News
News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.3 million.

Nine.com.au lifted to second place with a unique audience of 4.3 million and ABC News ranked third with a unique audience of 4.2 million. Smh.com.au retained its fourth place with a unique audience of 3.6 million.

Daily Mail Australia (2.7 million), The Guardian (2.6 million), Yahoo7 News (2.5 million), BBC (2.4 million) and Herald Sun (2.2 million) all retained their November 2016 positions in the audience rankings from position 5 through to 9, respectively.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, DECEMBER 2016

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

news.com.au

5,256

45

13

02:02:45

nine.com.au

4,268

33

13

01:17:39

ABC News Websites

4,203

21

9

00:39:57

smh.com.au

3,648

32

12

01:12:35

Daily Mail Australia

2,716

24

13

00:41:19

The Guardian

2,578

13

9

00:36:52

Yahoo7 News Websites

2,482

11

7

00:11:35

BBC

2,404

23

13

00:54:03

Herald Sun

2,172

14

7

00:24:21

The Age

2,032

37

13

00:48:02

Source: Nielsen Digital Ratings (Monthly) – December 2016

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  

Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

For further information please contact:

Jackie Helliker
Nielsen
T: + 61 403 074 864 
E: jackie.helliker@nielsen.com