Press Room

20.2 Million Online Australians During October 2017

– News.com.au retains top place in Nielsen digital news rankings
– Top four news entities ranking remained consistent

Sydney, Australia – 23 November 2017: October 2017 digital news rankings released today by Nielsen revealed there was no change to the top four news entities when compared with the prior month. News.com.au (5.9 million, -3%) was followed by ABC News Websites (4.9 million, -5%), nine.com.au (4.6 million, +6%) and smh.com.au (4.3 million,+10%).

In comparison with September 2017, there was some movement in the ranking order for the next six news rankings. The Guardian (2.8 million, +7%) jumped from eighth to fifth place, followed by Daily Mail Australia (2.8 million, +2%), which remained in sixth place. Yahoo7 News Websites (2.8 million, -9%) moved back to the previously held seventh place from fifth place in September, followed by The Daily Telegraph (2.5 million, +13%) who jumped from tenth place to eighth place. Next, was Herald Sun (2.5 million, -9%) who dropped from seventh to ninth and BBC (2.3 million, +3%) which moved into tenth place from ninth place.

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

For further information please contact:
Eleanor Saxton
Nielsen
T: + 61 421 692 808
E: eleanor.saxton@nielsen.com