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‘Monopoly At Maccas’ Mobile App Attracts 2.6 Million Australians

– News.com.au retains top place in Nielsen digital news rankings
– Top four news entities ranking remained consistent

Sydney, Australia – 23 October 2017: ‘Monopoly at Macca’s’ mobile app launched to the Australian market for a limited promotional time during the month of September 2017, and attracted 2.6 million Australians 18+ to the app.

They stayed engaged in September 2017, spending 17 minutes and 29 seconds per person on the app. Three-in-five (61%) of this audience, were female (1.6 million) whilst two-in-five were male (1 million). The biggest age group was 25-44 year olds with 1.4 million (53%) using the Monopoly at Maccas app during September 2017.

Source: Nielsen Digital Ratings (Monthly), September 2017, People 18+

DIGITAL NEWS RANKINGS – SEPTEMBER 2017 – NO CHANGE TO TOP FOUR

Latest data released today by Nielsen revealed that there was no change to the top four news entities rankings. News.com.au (6.1 million, +10%) was followed by ABC News Websites (5.2 million, 0%), nine.com.au (4.4 million, +1%) and smh.com.au (3.9 million, -3%).

When compared with August 2017, there were fluctuations in the remaining six news entity rankings. Yahoo7 News Websites (3.0 million, +9%) jumped from seventh to fifth place, followed by Daily Mail Australia (2.7 million, -4%) who dropped from fifth to  sixth place. Herald Sun (2.7 million, +18%) jumped from ninth to seventh place, followed by The Guardian (2.6 million, -6%) in eighth place. Next, was BBC (2.3 million, 0%) who jumped from tenth to ninth and The Daily Telegraph (2.2 million, -3%) which moved into tenth place from eighth place.

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

For further information please contact:
Eleanor Saxton
Nielsen
T: + 61 421 692 808
E: eleanor.saxton@nielsen.com