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13.9 Million Australians Accessed Online News Content In April 2018

– News.com.au had the highest unique audience
– Rankings for Monthly Digital Content Ratings coming in June

Sydney, NSW, 22 May 2018: Nielsen Digital Ratings (Monthly) revealed 20.5 million Australians accessed content online, with 13.9 million Australians who accessed news content online during April 2018.

news.com.au was the top news entity in terms of highest unique audience (5.6 million), followed by nine.com.au (4.8 million) and then ABC News Websites (4.7 million). Fourth place was smh.com.au (3.6 million).  

Next in the Nielsen online news rankings was Yahoo7 News Websites (2.8 million), followed by BBC (2.5 million) in sixth position.

In seventh position was Herald Sun (2.5 million), followed by The Guardian with a unique audience of 2.6 million. In ninth place was MSN (2.4 million) followed by Daily Mail Australia (2.3 million).

TOP 10 CURRENT EVENTS AND GLOBAL NEWS BY UNIQUE AUDIENCE, PEOPLE 2+

Name

Unique Audience (000)

Sessions Per Person

Time Per Person (HH:MM:SS)

news.com.au

5,586

15

00:35:35

nine.com.au

4,790

15

00:52:01

ABC News Websites

4,731

12

00:35:50

smh.com.au

3,609

6

00:28:13

Yahoo7 News Websites

2,816

8

00:17:55

BBC

2,490

6

00:22:32

Herald Sun

2,464

7

00:22:59

The Guardian

2,457

8

00:24:45

MSN News

2,395

6

00:15:17

Daily Mail Australia

2,328

17

00:47:02

Source: Nielsen Digital Ratings (Monthly), April, 2018, People 2+, Current Events & Global News sub-category

THE NEXT PHASE IN INDEPENDENT DIGITAL AUDIENCE MEASUREMENT

As part of the industry-agreed roadmap and evolution of the IAB Australia-endorsed digital audience measurement currency, from June 2018 Nielsen will switch on both monthly and weekly reporting frequencies in Nielsen Digital Content Ratings (DCR).

Monique Perry, Nielsen’s Managing Director, Media, said Nielsen is committed to evolving  the way the Australian digital industry measures their content strategies. “From June 2018, the IAB Australia-endorsed digital rankings published will be monthly metrics from Nielsen DCR. The media industry has had visibility of the DCR expanded coverage via daily data for nearly 12 months and now we are excited to add both weekly and monthly audiences into DCR.

“Audiences are consuming content in different ways both on and off platform, they are using multiple devices to access content on websites, in apps and on video players. Having a measurement with expanded coverage of off-platform and more frequent delivery formats is crucial and offers a complete audience measure for publishers of all sizes.

“This is an important milestone on the IAB Australia digital measurement roadmap, and one our clients have certainly been eager for us to hit. We will communicate further around the use of both DCR and DRM in market, however we feel it’s important to let you know we intend to open up the DCR reporting frequencies and expanded coverage for the market to better inform digital media planning and buying, as well as publisher content strategies,” concluded Perry.”

Gai Le Roy, Director of Research, IAB Australia, said “The IAB is pleased with the release of DCR for monthly and weekly rankings in addition to the existing daily data. This move will enable publishers, large and small, to report their total audiences for text and video. The need for independent, verified media metrics that are comparable across players is stronger than ever.”

Media Relations Contact:

Eleanor Saxton
eleanor.saxton@nielsen.com
0421692808

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.