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Australians accessed online entertainment content on-the-go

  • Online entertainment content driven by mobile usage
  • News.com.au retains top place in Nielsen digital news rankings

Sydney, Australia, 21 October 2019: Today, Nielsen released September 2019 Digital Content Ratings data. The latest insights revealed that online entertainment content such as commentary on the latest reality movies, shows, celebrities and games are accessed by Australians on-the-go, with 84% using mobile devices. In addition, the number of Australians using computer devices declined 34% year-on-year and mobile devices saw a 38% increase in audiences year-on-year.

A peak in these audiences was seen on 24 September, where content featured stories from The Emmys, The Masked Singer Premier and The Brownlow Medal (which all took place the day prior).

Source: Nielsen Digital Content Ratings, 09/01/18 – 09/30/2018 vs 09/01/19 – 09/30/2019 Daily, People 2+, Computer, Mobile, Text, Entertainment Multi-Category, Unique Audience. Excludes entities which were not tagged in September across 2018 and 2019..

Digital News Rankings


For September 2019, news.com.au was the top news entity with a unique audience of 10.1 million. It was followed by ABC News Websites (9.1 million) and nine.com.au (8.7 million) in third place.

Next was smh.com.au (7.4 million), followed by 7NEWS (6.7 million) in fifth position. Daily Mail Australia (5.4 million) was in sixth place.

In seventh position was The Guardian (4.3 million), followed by Australian Community Media Network (4.1 million). Next was The Age (4.0 million) and Yahoo! (3.9 million) in tenth place.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Eleanor Crum

eleanor.crum@nielsen.com

+61 421 692 808