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Baggin’ a bargain in time for Christmas

Mobile device usage is growing in anticipation for the Christmas period

Sydney, Australia, 11 December 2019: Australian shoppers are ranked as one of the world’s most price sensitive. In anticipation for the holiday promotional shopping period Aussies are using their mobile devices to research the products and price points they want to snap-up in sales such as Black Friday, Singles Day and pre-Christmas.  

Nielsen Digital Content Ratings Monthly Total October 2019 reported that 70% of total time spent on apparel and beauty sites was on a mobile device. In comparison to last year, October 2018 reported a 52% mobile usage. The portability and growing range of apps available is particularly driving shopping behaviour away from desktops. 

THE ICONIC, Priceline.com.au, ASOS.com fared well in unique audiences, online offerings with over 1.6 million, 1.3 million and 1.1 million Australians visiting their sites respectively. 

Digital News Rankings

The November 2019 digital news rankings released today by Nielsen revealed that all top 10 entities saw a month-on-month increase in audience, excluding the Guardian who does not report changes due to be held for October 2019. With paywalls dropping so that Australians could access the latest reports on the bushfires and advice on what to do in the event of a bushfire, audiences increased. The 11th saw a spike in audiences with hundreds of school closures, catastrophic weather warnings and total fire bans in place. 

news.com.au was the top news entity and is the first ever to reach a unique audience of 11.2 million. This was followed by nine.com.au (9.7 million) who jumped into second place – a position they haven’t held since February 2019. In third place was ABC News Websites (9.5 million). 

Next was smh.com.au (8.4 million), followed by 7NEWS (8.3 million) in fifth position. Daily Mail Australia (7.7million) was in sixth place.

In seventh position was The Guardian (5.3 million), followed by Australian Community Media Network (4.6 million). Next was The Age (4.2 million) and Yahoo! (3.4 million) in tenth place. Yahoo! is under-reported due to a tagging issue.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Eleanor Crum

eleanor.crum@nielsen.com

+61 421 692 808