– Women prefer to engage with news content on their smartphones
– 609 million minutes spent by women viewing news content
– Top 10 news rankings
SYDNEY, AUSTRALIA, 11 MARCH 2019 – Today, Nielsen has released to market the February 2019 Digital Content Ratings tagged data news rankings. In light of International Women’s Day last week, Nielsen has included a spotlight on female engagement with news content for the month.
Women 13+ spent a total of 609 million minutes engaging with news content, with a preference to accessing on their smartphones devices. Throughout February 2019 as women sought their daily news fix, Tuesday’s were their day of choice with the highest time on average.
Source: Nielsen Digital Content Ratings, Monthly Tagged, February 2019, Current Events and Global News Sub-Category, Text, Female 13+, Census.
Total market news rankings
For this month, news.com.au was the top news entity with a unique audience of almost 10.0 million. It was followed by nine.com.au (8.5 million) and ABC News Website (8.3 million) in third place.
Next in the Nielsen news rankings was smh.com.au (7.3 million), followed by Daily Mail Australia (5.4 million) and Yahoo! (4.5 million) in sixth position.
In seventh position was The Guardian (4.2 million), followed by Fairfax Digital Regional Network with a unique audience of 3.5 million. Next was The Age (3.5 million) and The Daily Telegraph (2.7 million) in tenth place.