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Women Spend The Most Time Engaging With News Content On Tuesdays

– Women prefer to engage with news content on their smartphones
– 609 million minutes spent by women viewing news content
– Top 10 news rankings

SYDNEY, AUSTRALIA, 11 MARCH 2019 – Today, Nielsen has released to market the February 2019 Digital Content Ratings tagged data news rankings. In light of International Women’s Day last week, Nielsen has included a spotlight on female engagement with news content for the month.

Women 13+ spent a total of 609 million minutes engaging with news content, with a preference to accessing on their smartphones devices. Throughout February 2019 as women sought their daily news fix, Tuesday’s were their day of choice with the highest time on average.

Source: Nielsen Digital Content Ratings, Monthly Tagged, February 2019, Current Events and Global News Sub-Category, Text, Female 13+, Census.

Total market news rankings

For this month, news.com.au was the top news entity with a unique audience of almost 10.0 million. It was followed by nine.com.au (8.5 million) and ABC News Website (8.3 million) in third place.

Next in the Nielsen news rankings was smh.com.au (7.3 million), followed by Daily Mail Australia (5.4 million) and Yahoo! (4.5 million) in sixth position.

In seventh position was The Guardian (4.2 million), followed by Fairfax Digital Regional Network with a unique audience of 3.5 million. Next was The Age (3.5 million) and The Daily Telegraph (2.7 million) in tenth place. 

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

CONTACT

Nielsen

Eleanor Saxton

eleanor.saxton@nielsen.com

+61 421 692 808