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10% Lift In Time Spent By Australians Engaging With News Content

SYDNEY, AUSTRALIA, 11 FEBRUARY 2019 – Today, Nielsen has released to market the January 2019 Digital Content Ratings tagged data news rankings. After the holiday period, the total time audiences spent engaging with news content saw a 10% lift when compared with December 2018. In January, audiences spent an average of 1.7 billion minutes viewing news content with persons 55+ being the most engaged demographic by share of time (43%).

For this month, news.com.au was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (8.5 million) and then nine.com.au (8.5 million).

Next in the Nielsen news rankings was smh.com.au (8.3 million), followed by Daily Mail Australia (6.3 million) and Yahoo! (4.7 million) in sixth position.

In seventh position was The Guardian (4.5 million), followed by The Age with a unique audience of (3.9 million). In ninth place was Fairfax Digital Regional Network (3.8 million) and The West Australian (2.9 million) in tenth place.     

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