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Footy Kick-Off Drives Australian Digital Audiences To Their Smartphones

– 55% of time online to sports-related content was on a smartphone

Sydney, Australia, 11 April 2019: Today, Nielsen has released March 2019 Nielsen Digital Content Ratings tagged data. Looking at time spent accessing text content online in March 2019, desktop was the device of choice (42%), closely followed by smartphones (40%) and tablets (18%).

Source: Nielsen Digital Content Ratings, March  2019, Total Time Spent (Text), 2+, All Categories

However, when specifically looking at the sports sub-category (which included AFL and NRL kick offs), online Australians took to their smartphone devices to engage in sports content. 55% of time online was on a smartphone, 36% on a desktop and 9% on a tablet.

Since January 2019, overall time spent engaging with sports content online has increased by an average of 40% within the overall sports sub-category.  

Source: Nielsen Digital Content Ratings, January, February and March  2019, Total Time Spent (Text), 2+, Sports Sub Category

NEWS RANKINGS

For March 2019, news.com.au was the top news entity with a unique audience of 10.6 million. It was followed by ABC News Websites (9.7 million) and nine.com.au (9.2 million) in third place.

Next in the Nielsen news rankings was smh.com.au (8.3 million), followed by Daily Mail Australia (6.2 million) and The Guardian (5.4 million) in sixth position.

In seventh position was Yahoo! (4.6 million), followed by The Age with a unique audience of 3.9 million. Next was Fairfax Digital Regional Network (3.9 million) and The Daily Telegraph (2.7 million) in tenth place.

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Eleanor Saxton

eleanor.saxton@nielsen.com

+61 421 692 808