Helping clients make faster, smarter shopper-centric decisions
Sydney, 27 February 2019 – Nielsen has added a new product solution to their shopper toolkit – Nielsen SmartStore – a creative and unique solution for retailers, manufacturers and agencies, helping them understand shopper behaviour and get ever closer to the moment of truth to uncover “what’s next” for stores, categories or brands.
Launched this week at invite-only events held in both Sydney and Melbourne, Nielsen SmartStore’s cutting-edge ‘immersive reality’ will be experienced in real life by more than 200 of Nielsen’s clients across retail, FMCG, finance and media agency sectors.
Australia is the 14th market globally to offer its clients the Nielsen SmartStore technology and capabilities, with the U.S. set to launch next.
In town for the launch, Sue Temple, VP Global Product Development, Nielsen Consumer Insights Division, says this solution has been put together using the latest virtual reality technology available and adapted to create a unique, fully immersive shopper research and merchandising solution. “We have partnered with our clients through our SmartStore development process in pilot projects over the last several months to make sure it meets their needs as we bring SmartStore to life. We are excited with this week’s launch in Australia and initial feedback shows that this market is ready to access greater insights into shopper behaviours at the moment of truth and to build collaborative partnerships between retailers and manufacturers,” said Temple.
Frank Caristo, Director Consumer Insights, Nielsen said, “the challenging market environment has spurred changes to consumer shopping mindset and behaviour. With shoppers increasingly rationalising their spend, in-store execution and shopper activation take centre stage. It is essential that advertisers understand in-store shopper behaviour and their priorities in order to lure them with the right offering. The introduction of Nielsen SmartStore is a cutting edge solution, enabling our clients to project results close to reality and plan for what’s next in order to win in the marketplace,” added Caristo.
SmartStore is designed to radically transform how the industry conducts shopper research today by creating a remarkably realistic and immersive simulation of a 3D, 360 degree total store environment. Using a virtual environment offers many advantages. First immersive store testing eliminates the unnecessary risk of trial-and-error execution. That’s because clients can perfect aisles and point-of-sale materials before implementing physical changes in stores. Immersive store testing also gives the flexibility to test future scenarios quickly, away from competitors’ eyes and without disrupting the store.
The solution helps retailers and manufacturers measure, evaluate and optimise a range of retail concepts on sales and shopper metrics, based on how target shoppers react at the moment of truth, in any store format, aisle, category or shelf. It helps advertisers measure the effectiveness of point-of-sale merchandise based on what shoppers “see, think and do” and media agencies test what marketing messages resonate in different test environments and will this cause brand uplift.