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When and how are Australians accessing their digital news content

  • Patterns revealed in devices Australians used to access their news content during October 2019
  • Latest digital news rankings

Sydney, Australia, 11 November 2019: Today, Nielsen released October 2019 Digital Content Ratings tagged data. 

The latest insights on how Australians are accessing their digital news content revealed that audience consumption via computer devices has a clear pattern based on the day of the week. Troughs in audience engagement on computer devices were reported on the weekends and peaks were seen during the week. 

Mobile device usage was the main method used by Australians to access news content in October 2019. During the month, men and women also were driven to different news sites and stories. When averaging daily data of news entities, men on mobile devices spiked on 14 October (133,095 Australians), which was 9% more than women, and women on mobile devices spiked on the 27 October (132,816 Australians), which was 5% more than men. News stories featured around 14 October were the NRL Player Brawl in Bali and Fornite servers shutting down and for 27 October were the Diwali Festival and Ivan Milat’s death.

Digital News Rankings

For October 2019, news.com.au was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (9.2 million) and nine.com.au (9.0 million) in third place. 

Next was smh.com.au (7.7 million), followed by 7NEWS (7.6 million) in fifth position. Daily Mail Australia (6.1million) was in sixth place.

In seventh position was Australian Community Media Network (4.1 million), followed by Yahoo! (4.0 million). Next was The Age (3.9 million) and The Daily Telegraph (3.4 million) in tenth place.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Eleanor Crum

Eleanor.Crum@nielsen.com

+61 421 692 808