Press Releases
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Nielsen Appoints Jonathan Betts As Executive Director, Commercial Growth And Product Strategy
Jonathan Betts, a media industry and digital veteran, joins Nielsen Media Australia as Executive Director, Commercial Growth and Product Strategy.
Top 10 Media Owners Reach Over Half Of The Australian Population Each Month
Sydney, 28 January 2021 – 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time spent of 19% on the year...
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen Partners With DBM Consultants To Launch DBM Atlas + Media Profiler
SYDNEY, 30 SEPTEMBER 2020: Nielsen (NYSE: NLSN) today announced a partnership with DBM Consultants to integrate Nielsen’s Consumer & Media View (CMV) solution with the market-leading DBM Atlas dataset. The result is an unrivalled segmentation and profiling dataset that has been developed...
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Nielsen Launches SPONSORLAB The End-To-End Sponsorship Decision-Making Solution
Comprehensive, market-wide sponsorship data at your fingertips Trusted Nielsen data sets in a singular data tool End-to-end Sponsorship decision-making capabilities Sydney, Australia: 6 August 2020: Global measurement company, Nielsen, has launched in Australia, SPONSORLAB. SPONSORLAB is an...
Nielsen launches new digital methodology
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
Australians turn to digital news to stay informed
Increasing numbers of Australians turn to online news publishers to keep them informed and updated. Nielsen Digital Content Ratings reported an average increase of 57% across the top ten news sites audiences during March 2020, when compared to February 2020.
Australians Significantly Increase Time on Food and Cooking Websites
As Australians are being asked to stay home in an effort to flatten the curve of coronavirus (COVID-19), they are spending significantly more time with online food and cooking content. And it’s younger audiences that are driving the increases in time.
Press Enquiries
For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.