Nielsen will fuse print data with digital ratings data to provide cross-platform audience data
Ipsos will continue to collect emma print and core demographic readership data
The streamlined offering uses Nielsen’s Consumer & Media View (CMV) lifestyle and product data, facilitating closer integration with Nielsen’s suite of insights and currency products
Nielsen now has the opportunity to offer print currency alongside other media currencies for the first time
SYDNEY - May 21, 2018 - The Readership Works (TRW), Nielsen and Ipsos today announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in measuring, understanding and reporting Australian consumers’ increasingly fragmented engagement with brands and content
This evolution sees Nielsen now leading the fusion process that brings together accredited readership data, emma (Enhanced Media Metrics Australia), which has been produced by Ipsos since 2013, and Nielsen’s digital audience data, to deliver a total audience readership (emma Cross Platform). Then, Nielsen Consumer & Media View (CMV) will be fused to the emma Cross Platform data to provide critical product data.
The inclusion of Nielsen Consumer & Media View with the print and digital currencies (emma Cross Platform) offers cross platform readership, attitudinal, lifestyle and product data. This solution will be known as emma CMV.
Here’s a little more details about how it works: