- For accessing sport related content, smartphone was device of choice
- News.com.au retains top position in news rankings
Sydney, Australia - 20 February 2018: Nielsen Digital Ratings (Monthly) for January 2018 reported that 10.9 million adult Australians consumed online sport content, an increase of 3.7% when compared with the previous year. Despite more people, the average time per person decreased by 2.8% compared to last year to 1 hour and 38 minutes per person in January 2018.
For sport-related content, smartphone was the device of choice for 6.2 million adult Australians (up 15.8% compared with the previous year), followed by desktop with almost 5.9 million adult Australians. However, desktop saw a decline in usage by 7.5% when compared with the prior year. Tablet devices were used by a unique audience of 2.9 million, up 6.3% when compared with prior year.
Nielsen digital news rankings for January 2018 revealed that news.com.au (5.4 million) remained the top news entity and grew 2% when compared with the prior year. In second place was ABC News Websites (4.8 million, +11%), who moved up from third place when compared to January 2017, switching places with nine.com.au (4.6 million, +4%) who secured the third spot. Smh.com.au (3.9 million, -3%) remained in fourth place.
In comparison with January 2017, there were changes in the ranking order for the next six news entity rankings. Yahoo7 News Websites (3.3 million, +25%) moved from seventh to fifth place, followed by Daily Mail (2.6 million, -17%), which dropped from fifth place to sixth place. The Guardian (2.6 million, -5) which had previously held sixth place in January 2017, moved back to seventh place. Next was Herald Sun (2.5 million, +8%) which jumped up from ninth to eighth. Ninth and tenth place were tied by MSN News (2.3 million, +6%), which has previously held eleventh place and BBC (2.3 million, -4%), which had previous held eighth place.
Eleanor Saxton
eleanor.saxton@nielsen.com
0421692808
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