SYDNEY, AUSTRALIA, 11 DECEMBER 2018 - Nielsen has released to market the November 2018 Digital Content Ratings tagged data.
This month, news.com.au broke the 10 million unique audience record, at 10.3 million - a first for the Australian market. This placed news.com.au as the top news entity, followed by nine.com.au (8.4 million) and then ABC News Websites (8.3 million). Fourth place was smh.com.au (7.5 million).
Next in the Nielsen news rankings was Daily Mail Australia (5.1 million), followed by Yahoo7 (4.7 million) in sixth position.
In seventh position was The Guardian (4.5 million), followed by The Age with a unique audience of 3.8 million. In ninth place was Fairfax Digital Regional Network (3.4 million) followed by Herald Sun (2.9 million).
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.