Nielsen Innovation Studio

Nielsen Innovation Studio is a web-based software platform designed to help companies develop better ideas and bring them to market faster. By enabling sophisticated automation for data collection and reporting processes, we can deliver results quickly without compromising quality. In addition, Nielsen Innovation Studio allows you to centralize your research content, share and comment on your projects with your team, and easily customize your interactive results so you spend less time on project coordination and more on creating insights.

Client Case Study

Watch how the Central Garden & Pet team used the Nielsen Innovation Studio to modernize its collaboration among internal teams and make their research processes more effective.

Supported Solutions

Nielsen Quick Screen

When you’re coming up with new product ideas, it can be hard to know where to focus your efforts. You often face limits on your time and budget that keep you from testing all but a few ideas. With Nielsen Quick Screen, you don’t have to pick and choose. Our overnight testing solution helps you identify your most promising ideas upfront, saving you time, energy and money down the line. It’s a fast and reliable way to determine which ideas are the right ones to pursue. Learn more >>

Nielsen Quick Predict

To innovate with confidence, you need solid research backing your ideas. And you need it fast. But it’s not enough just to be quick. In fact, 69% of marketers say they don’t trust the results they get from their current fast innovation tools. Concept Quick Predict changes that. Enabled by Nielsen Innovation Studio software, Quick Predict gives you fast, in-depth answers based on methodology you can trust. Learn more >>

Nielsen Optimizer

Nielsen Optimizer is a concept development solution that enables you to develop bigger, better propositions—faster. Unlike traditional methods, Nielsen Optimizer is powered by a patented algorithm that creates a “survival of the fittest” exercise for your ideas—quickly allowing you to evaluate hundreds—or millions—of alternative value propositions with consumers. By testing more ideas and variations, you maximize your chances of finding a proposition that truly resonates with your consumers. Learn more >>

Solutions