Solutions

CONSUMER & MEDIA VIEW

UNLEASH THE POWER OF ACTIONABLE CONSUMER INSIGHTS

CONSUMER & MEDIA VIEW: TARGETED INSIGHTS FROM 22,000 CONSUMERS 14+ ACROSS AUSTRALIA

Understand the many facets of Australia’s ever-changing consumers with Nielsen’s powerful Consumer & Media View (CMV) solution. CMV provides a wide range of demographic and lifestyle data, detailed information on purchasing behaviours and attitudes, and extensive reporting and comparisons on media habits. Marketers and planners can use this to define highly-specific audience segments, and discover valuable and actionable insights to leverage in marketing and advertising planning. With all this in one place, CMV has everything you need to succeed in brand, advertising and marketing strategies.

For over 20 years, Nielsen’s CMV has surveyed consumers across Australia capturing an array of insights that help businesses tackle marketing and media challenges. Whether you are involved in the planning, buying or selling of advertising, or are responsible for brand strategy, Nielsen CMV insights provide the power to create effective marketing strategies and, ultimately, achieve strong business and marketing goals. 

Measuring 22,000 consumers annually, CMV provides detailed insights into the media habits, attitudes, lifestyle, product ownership and purchase intentions of Australian audiences. CMV also incorporates both our own segments and market traded Third party segments as required.

CONNECTING AUDIENCES TO OUTCOMES

Identify consumer
characteristics & behaviour
by
tracking consumer habits over
time against different media

Gain insights into consumer
lifestyle activities to help define
target audiences & maximise
cross-media planning

Advertising

Create specific sales
opportunities during
campaign planning
by
identifying best fit media for
the intended audience

ENHANCED BY MEDIA FUSION

More fragmented media consumption means that Media currency data is more important than ever to understand actual media behaviour to drive media strategy and planning.

Nielsen has a rich history of fusing official media currencies with CMV including:
– OzTAM TV Ratings
– Regional TAM ratings 
– CRA Radio Ratings
– IAB endorsed Nielsen Digital Ratings
– TRW emma Print Readership

Bring your consumer to life

Who they are

Age, gender, location, income, family, nationality

Purchase Behaviours

Retailers, shopping, supermarkets, food, health and beauty

Technology

Mobile devices, usage, locations, music, telecommunications

A man with a phone coming out of house

THeir HOme

Renovations, household items, utilities

MOTOR VEHICLES

What car are they driving? What do they intend on purchasing?

Media, Advertising & Entertainment

TV, radio, print, digital, outdoor, mobile

LIFESTYLE

Interests, sports, travel, short trips/week end away

What They Think

Attitudes, to media, advertising, shopping, travel, finance, career, family, cars, health, food

PUTTING CMV INTO PRACTICE

FOR MEDIA OWNERS

Monetise assets as a result of
more focused consumer engagement & reach strategies

Woman sitting on couch using digital computer

FOR ADVERTISERS

Better understand consumer lifestyle and product choices to support business and marketing objectives

Group of Hispanics on Laptop

FOR AGENCIES

Maximise client investments through improved channel planning & strategy development

FOR SPORTS BODIES

FANLINKS: Linking sports fan engagement insights with profiling data across retail, media and sports industries.

LATEST INSIGHTS

UNLEASH THE POWER OF ACTIONABLE CONSUMER INSIGHTS