What Keeps You Up At Night?
We’re all in this together, but our needs can be very different. Businesses today need to look beyond their internal datasets if they want to navigate an uncertain future. With blurring category and channels lines, businesses need to better understand changing consumer tastes, trends from overseas markets, and channels that they don’t operate in today.
What are your most pressing questions?
Insights to help you answer these questions
Accurate retail measurement allows you to see what’s happening in stores and online in an increasingly competitive CPG landscape, helping manufacturers and retailers to work together on mutual growth.
Knowing what you sold each week is only one part of the picture. To grow sales, retailers and manufacturers need deeper insights so they know which consumer levers to pull.
Know where to focus your efforts across various channels by understanding channel size, growth and the opportunity for your brands.
Spot export opportunities and see emerging trends from overseas markets before they reach Australia’s shores.
Solutions that put your mind at rest
How Nielsen leverages the best datasets to answer your questions
Nielsen already processes retail data for all the major grocery retailers in Australia (ALDI, Chemist Warehouse, Coles, IGA, Priceline and Woolworths) and can process retail scan data for any retailer in Australia
Nielsen Homescan Panel
Understanding how household shopping behavior affects your sales allows you to fine-tune your marketing decisions and yield the greatest return.
With receipt capture technology, you can understand hard-to-reach banners in the convenience, on-the-go, e-commerce, department stores, liquor, and specialist retailers.
Nielsen’s unique global footprint allows us to understand category trends and opportunities from over 100 markets, including China and Southeast Asia.