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COVID-19: Tracking the Impact on FMCG, Retail and Media
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COVID-19: Tracking the Impact on FMCG, Retail and Media

(Updated Aug. 21, 2020)

Around the world, markets and consumers are now living with the novel coronavirus (COVID-19), and businesses are reorienting to the changing global corona-economy, each with varying levels of success. 

Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next. We’ll be updating this page regularly with the latest news and insights.

Anticipating the Long-term Impact of COVID-19

The impact of the current pandemic will be felt by countries, consumers and businesses around the world for years to come. As countries ease restrictions in an effort to restart their economies, the evidence of significant structural, economic, employment and policy effects will manifest in permanent, changed consumer behavior. Much of the long-term impact will depend on a market’s ability to create a stable, adjusted normal and navigate through three exit scenarios.

Understanding COVID-19 implications through Nielsen's future framework

Companies will need to consider the implications of consumers’ changed needs and behaviors and reconfigure their strategies for the future, while still creating agile solutions for today’s environment.


“THE CONSEQUENCES OF THE COVID-19 PANDEMIC WILL PERSIST INTO THE FUTURE. MARKETS WILL ENDURE RECESSIONARY CONDITIONS, INDUSTRIES WILL BE CRIPPLED. POPULATIONS, PARTICULARLY THE YOUNG, WILL FACE YEARS OF NO AND LOW EMPLOYMENT.”

SCOTT MCKENZIE
GLOBAL INTELLIGENCE UNIT LEADER, NIELSEN GLOBAL CONNECT


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