Southeast Asian Digital Consumer Habits
Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for consumers to get online than it has ever been.
This report provides insights on usage and adoption of the Internet and consumer electronics plus cross-screen behavior and purchase intent for Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.