Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
Nielsen's best-in-class audience measurement report provides the newest quarterly perspective on the evolution of the American consumer’s media behavior.
Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. Television remains the perennial favorite media for Asia...