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Online Ad Credibility On The Rise In Southeast Asia

“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.

Asia Pacific Consumers The Most Label-conscious In The World

Asia Pacific consumers are the most likely to be won over by designer brands with around three in five (61%) willing to pay more for designer products, higher than any other region, according to a new online study from Nielsen.

economic optimism continues among asia pacific consumers: nielsen

Consumers in the Asia Pacific region continue to display high levels of optimism. Consumer confidence increased two index points to 103 in Q1 2013 when compared to the previous quarter and remained stable versus the same quarter a year ago, according to the latest Consumer Confidence Index from...

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For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: SEANAPNielsenCommunications@nielsen.com

 

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, Pacific: Deanie Sultana

Australia: Jackie Helliker

New Zealand: Kim McFadden

Japan: Bekki Yayoi

Korea: Lim Ji Eun

Indonesia: Miladinne Lubis

Philippines: Liza Martija

Malaysia: Danny Leo

Singapore: Ellen Cuijpers

Thailand: Matooros Maneeruttanaporn

Vietnam: Tu Le