Take the guesswork out of your pricing and promotion planning
It’s doubtful that you’ve only got one promotion running at any given time. In reality, you could have hundreds—maybe even thousands to plan and keep track of. That’s a fairly ominous-sounding task, unless of course you’ve got the right tools to keep them organized and well planned.
And we have just the tools you need. Driving sales performance comes down to understanding what influences your price and trade promotion strategies. With this solution on your side, you’ll be in a prime position to design, execute and track the best promotional programs for every category in every account.
If there’s one thing that’s a relative constant in the retail world, it’s that things always seem to be in flux. But don’t worry. We measure price elasticity and the effect that merchandising has on sales—the merchandising lift—for every UPC in every event in every retail account. We then provide you with a comprehensive, end-to-end application suite that lets you plan, execute, monitor and evaluate promotion plans for every retail account in every category.
We use weekly, granular store-level data to build the most accurate and predictive models of promotion impact possible. These models drive best-in-class applications for strategic promotion planning, tactical trade promotion optimization, trade promotion management, execution monitoring and post-event analysis.
Precision is critical when it comes to pricing and promotions, and academic research shows that Nielsen’s store-level models excel at predicting what will actually happen in the marketplace. Having these key insights from a company with more than 25 years of experience in trade promotion analytics will put you ahead of the pack and competitive. Our solutions will optimize your planning process and work with your enterprise resource planning systems to seamlessly ensure that the insights from the analysis are translated into real in-store programs and have a meaningful impact on your bottom line.
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