No Matter What Change Looks Like, Know Your Next Move.

COVID-19: Tracking the Impact on FMCG, Retail and Media

As COVID-19 sweeps the world, consumers are being forced to dramatically change their purchase behaviors. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next.

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In-Store Tech may boost the brick-and-mortar retail resurgence

Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.

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Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves

Six key consumer thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and we are seeing these patterns being mirrored across multiple markets.


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