No Matter What Change Looks Like, Know Your Next Move.
COVID-19: Tracking the Impact on FMCG, Retail and Media
As COVID-19 sweeps the world, consumers are being forced to dramatically change their purchase behaviors. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next.
Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves