Date: Tuesday, 31 July 2018
Time: 1pm (London / Lagos); 2pm (Cairo/Johannesburg/Prague/Rome); 3pm (Moscow/Istanbul/Nairobi/Riyadh); 4pm (Dubai); 5pm (Karachi)
Duration: One hour
Event hashtag: #questforconvenience
Speaker: Ailsa Wingfield, Executive Director, Thoughts Leadership, Nielsen Global Markets
With finite time and infinite change, consumers' expectations don't stand still. Consumers' circumstances and priorities are continually changing with shifts to urban centers, commuter congestion, evolving roles and the impact of technology. Consumers are looking to re-balance their more complex and crowded lives, they need convenience.
It's about every encounter, interaction and action which fulfills the growing demand for greater efficiency in their multifaceted and time-scarce lives. But...convenience solutions need to have different and multiple interpretations for different segments of society and areas of the globe, where the concept of convenience is unique to individual encounters and usage.
Join Ailsa from our Nielsen Global Markets Thought Leadership team, as she shares global insights and regional examples as to why we need to revisit our definition of 'convenience' as more than a retail format and increasingly a consumer need. What opportunities are there for manufacturers, retailers, marketers and innovations?
Webinar highlights include:
Don't miss this insightful webinar.