Quarter by quarter, Belgian consumer confidence has been increasingly inching up. Aside from a quick jump to 95 points one year ago, this quarter’s index of 93 is the highest confidence has been since 2011.
Typical confidence drivers, however, remain mixed. While confidence grew in job prospects (from 47 to 51 points), individual confidence in the state of their personal finances dropped three points from Q2 to 45. Overall, only about 40% of Belgians believe that this is a good time to buy the things they want and need — up one index point from Q2.
In Europe, the most optimistic markets were Denmark (122), the Netherlands (112), and Ireland (111). Belgium a ranked 15th.
This is the result of the recent The Conference Board® Global Consumer Confidence Survey conducted in collaboration with Nielsen, a global performance management company that provides information and insights into consumer media and consumer behavior. The Consumer Confidence Index reflects consumers’ assessment of their job prospects, their personal financial situation and their willingness to spend money – always with a view to the coming twelve months. Since 2005, Nielsen has been investigating consumer confidence in 64 countries worldwide.
HOLIDAYS AND HOME IMPROVEMENT: SOLID BELGIAN INVESTMENTS
When Belgians are spending, what are they spending their spare cash on? 41% are spending their spare cash on holidays and vacations (down -8% from Q2), and 35% are investing in home improvements and decoration (up 3% from Q2).
ABOUT THE CONFERENCE BOARD® GLOBAL CONSUMER SURVEY
The Conference Board® Global Consumer Confidence Survey is conducted in collaboration with Nielsen. It was conducted in February 2018 and polled more than 32,000 online consumers in 64 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample includes internet users who agreed to participate in this survey and has quotas based on age and sex for each country. It is weighted to be representative of internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.6% at the global level. This survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. The Conference Board uses a minimum reporting standard of 60% internet penetration or an online population of 10 million for survey inclusion. The Nielsen China Consumer Confidence Index is sourced from a separate survey conducted by Nielsen China, which is based on a mixed methodology survey of more than 3,000 respondents in China. The Global Consumer Confidence Survey was established in 2005.