Featured Insights
Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
How Podcast Advertising Measures Up
For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact...
Online Platforms are Gaining Traction for Premium Products Globally
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
Sustainable Shoppers Buy the Change They Wish to See in the World
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
Global Consumers Seek Companies That Care About Environmental Issues
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
Investments in Technology and Infrastructure Can Lead Consumers to Buy FMCG Online
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.
Future Opportunities in FMCG E-commerce
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
Quarter by Numbers Q2/2018 – Leverage the Insights of Tomorrow
Nielsen's Quarter by Numbers liefert Ihnen die Informationen, um zu verstehen, was heute in unserer Region vor sich geht und um die potenziellen Wachstumschancen von morgen zu erkennen.
The Quest for Convenience
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
Grocery spend in Europe is still close to the underlying trend of the last 12 months
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.7%, still very positive but slightly slowed in comparison with the+4.4% in Q4.
The Power of Snacking
At £18bn and counting, the snacking category is experiencing a revolution in the UK. Put this in context with the rest of the globe, snacks are a rare global growth story, and a consumer trend that is being fuelled by the dichotomy of health and indulgence.
Beer Consumers In Emerging Markets Offer A Flavorful, Flourishing Future
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
Beer Consumers In Emerging Markets Offer A Flavorful, Flourishing Future
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?