Insights

Content Type

LEAD Network Webinar: Wising up to Women

Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.

Wise up to Women

By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Young and Ready to Travel (and Shop)

In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.

Millennial Travelers Take Off to Shop

In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.

Keeping the Benelux Shopper Coming Back

Over the past 10 years, three-quarters of the growth in the Benelux food retail sector has been driven by price (either range mix effects or price increases) – and not increases in sales volumes. Growth in the Benelux is diminishing, but that doesn’t mean that you need to start a promotional...

Global Generational Lifestyles

Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.