The Path to Agile Innovation in a CPG World
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...
Nielsen Breakthrough Innovation Report 2016
The 2016 Breakthrough Innovation Report, Europe Edition, celebrates 11 of the most successful new product launches across Europe
Belgian Consumers are Most Likely to Discover a New Product In-Store
The most common way that Belgian consumers find out about new products is by seeing them on store shelves (63%)—far above the global (48%) and European (56%) averages according to Nielsen’s New Product Innovation report.
New Product Innovation: The Why Behind The Try
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect...
How Connected Cars Are Driving Consumers Into Auto Showrooms
Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in five drivers aware of connected cars is already driving a high-tech vehicle. And as car manufacturers continue to introduce new tech at showcases like the recent International Consumer...
Continuous Innovation: The Key To Retail Success
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.
Continual Innovation: The Key to Stand Out and Win in Retail
The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused...
What's Next: Identifying Unmet Demand--the Key to Long-Term Innovation Success
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
What’s Next: The Next Step Forward in Advertising Effectiveness
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.