The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Quarter by quarter, Belgian consumer confidence has been increasingly inching up. Aside from a quick jump to 95 points one year ago, this quarter’s index of 93 is the highest confidence has been since 2011.
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable...
From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes...
Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.