The story of FMCG in Belgium has remained relatively unchanged during the past few years: growth has continually declined due to ongoing pressure on price and promotions, price gaps with neighboring countries and a consistent demand from Belgian consumers on getting a good deal.
With food e-commerce sales up more than 30% in the Netherlands last year, it seems that the much anticipated acceleration of the food e-commerce market is finally here. With EUR1.4 billion in the till last year, we project that the e-commerce grocery market will reach EUR1.8 billion this year.
Amazon remains the leader in online fast moving consumer goods (FMCG), continuing to outpace the competition in share of sales and buyers. Yet, its share growth has slowed.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes...
Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations are changing with regard to food and beverage shopping—and will continue to do so moving forward.