Insights

Content Type

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

The Nielsen Total Audience Report: Q1 2017

There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.

Nielsen Digital Ad Ratings Benchmarks and Findings Report

In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage, or the percentage of impressions delivered within the target audience out of the total served during the entire campaign.

Mobile Money

Mobile devices may not be critical to survival, but a majority of consumers around the world can’t imagine life without them. And now, they’re transforming the world of commerce.

Global Connected Commerce

Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. And it’s not just purchasing habits that are going digital: The whole retail experience is changing.

The Future of Grocery

Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.