Insights

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Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.

Commercial Trends in Motorsport: 2017

Motorsport’s stakeholders are operating in a changed world, and rights holders and sponsoring brands need to adapt. With the help of our experts around the world, this whitepaper outlines what we regard as the 10 major commercial trends in motorsport.

Sports Fans Amplify the Action Across Screens

Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. Just look at the numbers from 2013. During the year, 50 percent of Tweets about TV in the U.S.—a total of 492 million Tweets—were about...

Millennials: Technology = Social Connection

Where’s the strangest place you’ve ever used your smartphone or tablet PC? For Millennials, the real question is where haven’t they used their devices. While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977...

Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report

There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...

Super Bowl XLVIII Draws 111.5 Million Viewers, 25.3 Million Tweets

According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. The game, in which the Seattle Seahawks defeated the Denver Broncos by a score of 43...