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Press Releases

Nielsen adds measurement for YouTube Mobile In-App in Belgium

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Yellow Vest Protests in France Continue to Impact Supermarket Sales

In France, “Yellow Vest” protests sparked by economic concerns continue to hit retail sales. The most recent demonstrations on Saturday, Dec. 8, 2018, resulted in an average 16% drop in the sales of consumer goods across the country compared to Saturdays since the start of the September school...

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Stephanie Manning

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Europe: Samantha Rovatti