Today, Nielsen (NYSE: NLSN) announced the launch of Everyday Analytics in a number of European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain, and the U.K.). This new suite of analytics will enable fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.
“Our clients have always valued advanced analytics to guide their annual strategic planning, but scaling these analytics to the level of everyday decision making has been a challenge,” said Jeanne Danubio, Head of Marketing and Sales Effectiveness for Lead Markets at Nielsen. “Through our more scalable models and easier-to-use tools, it’s now possible for clients to give more of their people access to high-caliber analytics for their everyday decisions. As a result, they can be more nimble and more adaptive to changing market conditions with the benefit of fact-based decision-making whenever and wherever they need it.”
Nielsen Everyday Analytics uses the same proven models as Nielsen’s custom analytics, but delivers them in a more consistent, continuously updated and self-service fashion. They are less resource intensive than custom analytics, making them highly accessible for smaller brands and markets that traditionally had limited access to analytics before.
The first offering to launch within the Nielsen Everyday Analytics suite will allow FMCG sales teams to more effectively and immediately adapt and optimize their retailer account strategies. Sales teams can now get the most up-to-date view of price dynamics and pressures across all of their retail markets and within seconds, simulate the impact of different price and promotion tactics on sales, profits and budgets, for a specific retailer and within the context of a single event or a full year’s trade plan. Historically, sales teams have resisted analytics because they are too complex and confusing, but Nielsen’s tools require limited training because they have a built-in guide system that quickly leads users to the answers they need.
Danubio continues, “With access to easier, more nimble analytics, sales teams can spend less time analyzing data and more time with their retail clients, while ultimately making smarter financial decisions for their brands everyday.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Stephanie Manning, firstname.lastname@example.org