Press Room

Johan Vrancken is the new managing director of Nielsen Belgium and Netherlands

Diemen, 10 April 2019 – Johan Vrancken has assumed the role of Managing Director for Nielsen Belgium and the Netherlands as of 1 April 2019.

Vrancken looks back on a career of 20 years in various general management, start-up and brand  marketing roles, and was most recently the Managing Director of Nielsen Singapore. Prior to that, Vrancken managed Nielsen’s Innovation Practice in growth and emerging markets and was Senior Vice President, Asia Pacific of Affinnova, which was later acquired by Nielsen.

“I am very much looking forward to relocating back to the Benelux and to continuing on the successful path Nielsen Benelux has taken in recent years,” said Vrancken. “It’s a really exciting time for Nielsen, and I feel privileged to lead this great team in the next phase of our data and tech transformation.”

Johan Vrancken replaces Pedro Lima, who is moving on to a new position within Nielsen. Lima had successfully led Nielsen Benelux as Managing Director since December 2012.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Stephanie Manning