New Mobile Shopping and Banking Payment Report sheds light on consumers’ mobile behaviors
around the world and how mobile devices are transforming retail, banking and entertainment
New York, NY – 13 October, 2016 – The struggle is real. In an increasingly connected world where news, retail shopping, banking and entertainment are available 24/7 on a variety of mobile devices, fear of missing out (FOMO) is a legitimate phenomenon. According to the new Nielsen Mobile Shopping, Banking and Payment Report, released today, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Two-thirds (56%) can't imagine life without mobile devices, and 70% say their mobile device makes their life better. Two-thirds of global respondents agree that face-to-face interactions are being replaced with electronic ones, but that might not be a problem as almost half (47%) say they prefer texting to talking anyway.
While mobile has transformed the way we communicate and stay connected with each other, it has also revolutionized the world of retail and banking as it is providing financial inclusion to the estimated 2 billion "unbanked" consumers around the world. Growth in access to cashless payments is estimated to lead to $10 trillion in additional consumer spending over the next decade, according to The Demand Institute, jointly operated by Nielsen and The Conference Board.
“Mobile commerce has enormous implications for the entire retail ecosystem,” said Stuart Tagg, Financial Services Leader, Nielsen Europe. “Mobile devices are not only bringing new consumers into the modern, connected economy, but they are enabling a more customized experience, as products and services can be more closely tailored to behaviors, needs and preferences. But driving higher adoption and usage starts with a deep understanding of how consumers are shopping and transacting in a digital world and then use that understanding to design strategies around their habits and preferences.”
Key Findings of the Nielsen Mobile Shopping, Banking and Payment Report:
Download Nielsen's Mobile Money Report.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world's population. For more information, visit www.nielsen.com.
CONTACT: Stephanie Manning, [email protected]