Total Media Resonance
Measure Cross-Channel Marketing Effectiveness.
With Nielsen Total Media Resonance, marketers can pinpoint exactly how much to invest in each channel to optimize key brand objectives from brand awareness to brand loyalty. Consistently measure, evaluate and create best practices across any channel, including social media, TV, cinema, out of home (OOH), digital and more. With insight into the exact point when a campaign is most and least impactful, you’ll be sure ads are resonating with consumers most effectively and efficiently across any channel.
ADVERTISERS AND AGENCIES
Identify the exact spend level at which each media channel is most efficient and effective in driving each brand objective.
Quantify your media’s impact on driving client brand goals to stand out from the competition and prove value as a partner.
Total Audience Resonance’s surveys and online platform will help you:
Tell consistent cross-channel stories
Unify your measurement approach across all media channels to make accurate cross-channel comparisons.
Understand incremental brand lift
Control for variables like demographics, competitor spend, category usage and brand familiarity to uncover your media’s real value.
Test and optimize mixed media plans
Discover the most efficient brand building media channels and spend allocations.
Customize Your Measurement
Use custom features to measure unique goals, audiences, geographies and campaign lengths.