Price and Promotion Management Workshop

Improve the ROI of your price & promotion strategy

WHO CAN ATTEND?

Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for Price &
Promotion Management knowledge

WORKSHOP FEE & DETAILS

INCLUSION:

• 700 € / participant
• Comprehensive course materials, case studies, and certificate
• Business lunch and refreshments on both days

For more information and registrations, please contact:

• Stephania.Semova@nielsen.com, Sales Effectiveness Consultant
• Marko.Naumov@nielsen.com, Client Business Partner Retail Vertical

AGENDA

DAY 1: 09:00 – 18:00

Registration

• Key Principles
• Category Management Overview
• Price management and Principles
  • Sensitivity
  • Elasticity
  • New Product Development
  • Captive Pricing
• Know my Shopper / Promotional Landscape
  • Shopper preferences
  • Market preferences
  • Affecting Shopper Behavior

DAY 2: 09:00 – 18:00

Day 1 Review

• Integrated Marketing Communications
  • Promotional Mix and Sales Promotion
• Sales Promotion Management
  • Efficiency
  • Effectiveness
  • Performance
• Pricing and Promotional Decisions
  • Tactics alignment
• Promotional Benchmarks
  • Activation
• Q&A

SESSION FACILITATOR

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing,
branding, communications, business development, and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights,
digital marketing and has a passion for e-business and innovative communications strategy
development.

Chryssa delivers a series of training workshops with an integrated perspective that combines
manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for
the EE region.