Price and Promotion Management Workshop

Презентатор:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Местоположение: Online

Improve the ROI of your price & promotion strategy

WHO CAN ATTEND?

Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for Price &
Promotion Management knowledge

WORKSHOP FEE & DETAILS

INCLUSION:

  • 700 € / participant
  • Comprehensive course materials, case studies, and certificate
  • Business lunch and refreshments on both days

For more information and registrations, please contact:

AGENDA

DAY 1: 09:00 – 18:00

Registration

  • Key Principles
  • Category Management Overview
  • Price management and Principles
    • Sensitivity
    • Elasticity
    • New Product Development
    • Captive Pricing
  • Know my Shopper / Promotional Landscape
    • Shopper preferences
    • Market preferences
    • Affecting Shopper Behavior

DAY 2: 09:00 – 18:00

Day 1 Review

  • Integrated Marketing Communications
    • Promotional Mix and Sales Promotion
  • Sales Promotion Management
    • Efficiency
    • Effectiveness
    • Performance
  • Pricing and Promotional Decisions
    • Tactics alignment
  • Promotional Benchmarks
    • Activation
  • Q&A

SESSION FACILITATOR

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing,
branding, communications, business development, and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights,
digital marketing and has a passion for e-business and innovative communications strategy
development.

Chryssa delivers a series of training workshops with an integrated perspective that combines
manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for
the EE region.