About us

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

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Nielsen is a global measurement and data analytics company that provides the most complete and trusted view of consumers and markets worldwide. Nielsen has operations in over 100 countries.

Our panelists enrich our understanding of consumers’ shopping and media habits.

Making an impact—and reducing our impact—through information and action.

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Nielsen strives at all times to provide its goods and services in a way that respects the dignity and independence of people with disabilities.

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