About us

NIELSEN FAMILIES

The distinctive opinion and experience of Nielsen panelists enriches our view of the marketplace and ensures that our research accurately reflects consumers’ shopping habits.

Nielsen offers consumers a range of unique opportunities to provide feedback about their shopping behaviour. From time-to-time, you may be invited to join an ongoing panel or participate in a survey, and we encourage you to do so. It’s your distinctive opinion and experience that enrich our panels and ensure that our research accurately reflects the shopping habits of the Canadian population.

For more than 50 years, Nielsen has been collecting and reporting on purchasing information. Our analysis and insights help to inform the decision-making process of brands and retailers as well as the research activities of manufacturers and retailers. Your participation is important to the continued learning of these organizations in their role as influencers and drivers of today’s consumer changing experience.

We value your contribution and we value your privacy. Your personally identifiable information will NEVER be used by Nielsen to advertise, promote or market third-party goods or services to you. We will not license, publish or sell any information collected from you that can be tied to an individual user such as your name, email address, postal address, etc.

Learn more about Nielsen’s Panel Privacy