Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don’t be overwhelmed: It’s not too late to join the conversation with your beauty consumers—they’re listening, and they’re more than happy to connect directly with you to provide their feedback.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption up 21% over 2017, driven by a 47% increase in on-demand audio song streams compared to last year.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.
This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they’ll need to stay ahead of the pace.
Millennials today are a growing opportunity for the Canadian fast-moving consumer goods (FMCG) industry. The bulk of Millennial consumers are not yet the key decision makers in their homes. However, this is poised to change as they grow in their careers and move into their own homes.
There has never been a more dynamic and challenging time to be a marketer. Since the advent of the internet, fueled by available high-speed access and ignited by the proliferation of powerful new devices, marketers have more access to consumers than ever before.
The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
Opportunities in Canadian retail continue to evolve in the fast-moving consumer goods (FMCG) industry. Online and value retail formats are leading the charge and are winning over the consumer share of wallet. Are your brands positioned to win with this new digital shopper?
The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.
While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations are changing with regard to food and beverage shopping—and will continue to do so moving forward.
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
If music were a brand in Canada, it would be flying high—living on cloud nine. That’s because despite the wealth of new technology and media constantly being unveiled to tempt and engage consumers, music consumption is rising.
It’s no surprise that more and more items are being outfitted with built-in connectivity. Consumers’ adoption of internet-enabled devices isn’t a given, however, and it’s worth exploring why acceptance has been so fragmented across categories—as well as what the industry can do to accelerate usage.
Smartphones are no longer just for keeping in touch and playing games. Today, consumers also use the technology at their fingertips to research, run price checks and read reviews for a growing array of products they use in their daily lives.
31% of Canadians say they plan to spend between $250 and $500 this year, followed by 24% who plan to spend $100 and $250, and 21% who plan to splurge on their friends and family by spending between $500 and $1,000.
The recent passing of singer-songwriter Leonard Cohen highlights the impact that the passing of an artist can have on music sales and streaming. Canadian fans paid tribute to Cohen not only by consuming music from across his catalogue, but by engaging with music from related artists’ repertoires as well.
Nothing gets us in the holiday spirit quite like holiday music, and if you were in Edmonton, Canada, last holiday season, you were in the country’s merriest city. That’s because its radio stations played the most holiday music between Nov. 1 to Dec. 27, 2015.
“Smart” technologies—including televisions, refrigerators, home security systems and more—can be found in different rooms in homes today. To better understand Canadian consumers’ level of familiarity with these technologies, Nielsen's Connected Home report segmented consumers into four key categories.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
In a recent analysis, 37% of digital campaign ads in Canada didn’t resonate with their audience. In other words, more than one in three campaigns failed to drive any brand lift in consumer awareness, favorability or intent among consumers who saw them. Why is that?
Fueled by a massive wave of hype leading up to its release, Canadian superstar Drake’s "Views" is already setting the pace to be the biggest album of the year in Canada. In its first four days, sales were at 80,000, and the album had already been streamed nearly 15 million times in Canada.
VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be mindful of, too.
VOD programming allows consumers to watch what they watch, when they watch and how they watch. And today, nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
While marketing budgets in Canada are flat or down for many advertisers this year, spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns.
93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can.
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.
While connected commerce is still largely a domestic affair, cross-border ecommerce is a growing phenomenon. Shoppers are increasingly looking outside their country’s borders, as more than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer.
Hispanic Baby Boomer (50-64) and Greatest Generation (65+) consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Despite evidence that the rise of digital shopping has become an influential factor in the changing retail landscape, consumer shopping channel preferences continue to shift. A review of sales trends for select FMCG around the world reveal that when it comes to trade channel importance, there is no single answer that’s right for all.
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.
While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping is a deeply ingrained behavior.
When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came into play.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in store, your checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best opportunities for growth?
If there are any doubts that connectivity is increasingly affecting consumer behaviors and beliefs, the data should quickly put them to rest. But how important is our growing digital dependence? According to respondents in a recent Nielsen/IAB Canada study, the answer is very—and it’s only going to increase going forward.
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a huge challenge for brands and content providers vying for our attention in a fragmented viewing arena.
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
Music streaming is hot, and not just in the U.S., where levels hit new highs in 2014. In fact, all of North America is tuning is, as new data shows that artists are finding big digital success in Canada as well.
The Canadian marketplace has demonstrated its commitment to integrated multi-screen campaigns as a way to drive impactful advertising experiences. While media consumption is evolving across screens, content and messaging across device type remain essential elements to campaign management.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-related products. Nevertheless, the global audience is willing and eager to shop the web.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than 1 in 3 Americans used the Web to visit home and garden websites in May.