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March 2011 Top U.S. Web Brands
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March 2011 Top U.S. Web Brands

In the U.S., Google was the most popular website in March 2011, with 152 million unique visitors from home and work computers.  Among the 10 most popular web brands, Facebook led in average time spent on site by U.S. visitors.  During the month, Apple overtook Wikipedia as the 8th most popular website, increasing its unique audience by 7.7 percent more web users in March, while visitors to AOL’s network spent more time on their sites- about 19 minutes longer on average than the month prior.

Top 10 Web Brands for March 2011 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM % Change in UA MOM % Change in Time PP
1 Google 152,333 1:21:51 3.0% 7.9%
2 Facebook 135,695 6:35:43 3.8% -0.1%
3 Yahoo! 131,319 2:16:10 3.8% 4.1%
4 MSN/WindowsLive/Bing 119,292 1:26:41 4.0% 9.3%
5 YouTube 105,203 1:17:52 5.2% 4.3%
6 Microsoft 88,114 0:42:31 4.7% 7.2%
7 AOL Media Network 75,206 2:26:30 5.8% 15.1%
8 Apple 63,017 1:12:36 7.7% 3.2%
9 Wikipedia 61,805 0:15:44 3.1% 3.1%
10 Ask Search Network 60,517 0:10:06 3.7% -0.3%
Source: The Nielsen Company

Read as: During March 2011, 152.3 million unique U.S. people visited Google using PC/laptops from home and work locations.

When looking at overall computer and Internet usage, U.S. Internet users spent more time on their PC or laptops (+5.8%), engaged in more sessions (+7.4%) and viewed more pages (+3.4%) during March than they did during the shorter month of February.

Average U.S. Internet Usage for March 2011 (Home & Work)
Metrics Current Month Previous Month MOM % Change
Sessions/Visits per Person 58 54 7.4%
Domains Visited per Person 84 91 -7.7%
Web Page Views per Person 2,644 2,556 3.4%
PC Time per Person 58:36:03 55:22:22 5.8%
Duration of a Web Page viewed 0:00:57 0:00:57 0%
Active Digital Media Universe 199,651,247 192,776,202 3.6%
Current Digital Media Universe Estimate 243,419,000 242,956,000 0.2%
Source: The Nielsen Company

Read as: During March 2011, 199.6 million U.S. consumers went online from Home and Work computers.