Insights

Camping for Canada’s 150th Birthday
Article

Camping for Canada’s 150th Birthday

July 1, 2017 marks Canada’s 150th anniversary of confederation. To celebrate, admission to Canada’s National Parks, Historic Sites and Marine Conservation Areas is free in 2017, making this summer the perfect time to escape from the hustle and bustle of everyday life and enjoy the majestic Canadian landscape.

As Canadians, young and old alike, fill up campgrounds and National Parks, they are packing camping staples to help sustain them throughout the long weekend. Hot dogs and hamburgers, along with all the fixings, are time-honoured camping traditions. Annual (frozen) hamburger sales topped $234 million and hot dog sales exceeded $306 million—good news for retailers who are stocking up their meat sections.

No camping trip would not be complete without homemade s’mores over the campfire. The classic, and messy,  graham cracker, marshmallow and chocolate treat is an ideal way to end the day with friends and family. As these products likely reside in different aisles in most stores, Canada Day is an ideal time to create a end display or special promotional stand with all three products to remind consumers of the sweet and gooey treat they could be enjoying.

Let’s not forget, in Canada, the nights can be cold and the bugs in full swarm mode! Insect repellant and quick-start fire logs are ideal add-ons to help make campers comfortable. In the last year (52 weeks ending April 19, 2017), insect repellants have experienced an 11% decline in dollar sales. With long weekends and camping a summer staple, retailers and manufacturers have a great opportunity to remind consumers of how the repellants work and how they can provide a solution to bug bites before they start. While fire starters saw an increase in sales over the same period, there is no time like the present to remind consumers of the convenience they offer for outdoor excursions.

As Canadians eagerly anticipate the long weekend, they can look forward to camp favourites while sitting down with their families and friends. Retailers who are ready for shoppers to hit the store—and can supply the perfect combination of food and items that make outdoor experiences a bit more comfortable—will see happy campers lining up at the checkout.