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Homegrown Talent Helps Boost on-demand Audio Streaming by 87%
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Homegrown Talent Helps Boost on-demand Audio Streaming by 87%

An 87% year-over-year increase in audio on-demand streaming has helped alleviate a 17% decrease in album sales and 20% decrease in digital track sales, the new Nielsen Music Canada Mid-Year Report shows.

Streaming is still on the rise, with weekly on-demand audio streams surpassing 700 million for the first time ever during the week ending April 6. On-demand audio streams peaked at 755 million during the week ending June 22, 2017, and have reached over 17.5 billion so far this year, up from 9.4 billion a year ago.

Drake dominated on-demand streams in a one-week period with 42.8 million streams of More Life, surpassing the record previously held by another Canadian superstar, The Weeknd, who recorded 26.7 million streams for Starboy in December of last year.

“The combined power of streaming, social media engagement and radio airplay continues to push overall music consumption to new heights,” said Paul Shaver, Head of Nielsen Music, Canada. “We’re seeing that, as the music ecosystem evolves, the patterns of engagement, discovery and overall consumption has intensified.”

The report features album sales, audio streams and digital track sales charts based on data from the six month period of Jan. 1, 2017 through June 30, 2017.