(Updated Nov. 20, 2020)
Around the world, markets and consumers are now living with the novel coronavirus (COVID-19), and businesses are reorienting to the changing global corona-economy, each with varying levels of success.
Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next. We’ll be updating this page regularly with the latest news and insights.
Anticipating the Long-term Impact of COVID-19
The impact of the current pandemic will be felt by countries, consumers and businesses around the world for years to come. As countries ease restrictions in an effort to restart their economies, the evidence of significant structural, economic, employment and policy effects will manifest in permanent, changed consumer behavior. Much of the long-term impact will depend on a market’s ability to create a stable, adjusted normal and navigate through three exit scenarios.
Companies will need to consider the implications of consumers’ changed needs and behaviors and reconfigure their strategies for the future, while still creating agile solutions for today’s environment.