Featured Insights
2017 Canada Music Year-End Report
The music industry in Canada has never been stronger with record consumption, growing live music attendance and a new class of emerging artists.
Perspectives on Retail Technology Vol 2 Issue 2
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
Q2 2017 Consumer Confidence Report
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
Comparing Resonance for Native and Pre-Roll Video Ads with Real-Time Metrics
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
In Good Spirits How Stolichnaya Increased Brand Lift by 30.8%
Consumer brands are turning to online video and social media marketing to connect with consumers online; do these tactics really impact purchase intent?