Newswire | When it Comes to Spending Decisions, Women are In Control | Nielsen
Women control the majority of purchasing decisions in a household and their influence is growing. Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics. Marketers have a massive opportunity to better connect women with the...
Newswire | Under 25 and Over 54: The Power of Demographic Outliers | Nielsen
Nielsen’s Joe Stagaman and Pat McDonough presented findings at Consumer 360 on the opportunities that exist for marketers looking beyond traditional “sweet-spot” demographics. In fact, marketers who are only focusing on the traditional 25-54 age demographic are missing about 58 percent of the...
Newswire | Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen
Cheryl Pearson-McNeil, SVP, Community Relations and Public Affairs Todd Hale, SVP, Consumer & Shopper Insights From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen...
Newswire | Understanding the Modern American Mom | Nielsen
Caretakers. Breadwinners. Couponers. Social networkers. Decision makers. Roughly 34 percent of American households are home to kids under 18, and modern moms wear many hats and play many roles. In honor of Mother’s Day, The Nielsen Company has taken a look at the “modern mom.” What’s she...
Newswire | Connecting with the Canadian Consumer | Nielsen
CPG companies and retailers are well-positioned to succeed by engaging the value driven consumer marketplace with sustainable pricing strategies for growth.
The Customer is Queen
You think you know what today’s women want. But do you really? Some 80 percent of all consumer purchases in Canada are made by, or influenced by, women. You probably already knew that. But sometimes we take women shoppers for granted, assuming that what drives their buying decisions is always the...
Newswire | In U.S. Men are Shopping More Than Ever, While Women are Watching More TV | Nielsen
Nielsen examined shopping and media behavior between the sexes and determined that marketers need to find more appropriate methods to connect with target shoppers.
The Rise of the Value-Conscious Shopper | Nielsen
Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before. No doubt, this trend will continue even as economies stagger out of the recession and rehabilitate. This environment will see a fair share of shoppers...
Newswire | U.S. Grandparents Share More than the Love | Nielsen
Todd Hale, Senior Vice President, Consumer & Shopper Insights, The Nielsen Company Grandparents are a family’s greatest treasure. They enrich the lives of their grandchildren with traditions, stories, home-cooked meals and unconditional love. For many, their greatest joy is to lavish with...
Newswire | How Old is Old? The Global Impact of an Aging World | Nielsen
Doug Anderson, EVP Research & Development, The Nielsen Company At 12:01 AM on January 1, 2011 the Baby Boom generation, those aged 47–65 in 2011, started turning 65 around the world. Between then and December 31, 2029, about 10,000 people will reach age 65 every day in the United States...